Why social bookmarking is used?

Internet users bookmark pages that they want to visit in the future on a regular basis. Bookmarks can be done on one’s computer in an Internet browser. Example: if they add a page in their Internet browser’s ‘favourites’ or ‘bookmarks’. But, in doing this they have the links on their computer only. If they want to share their interests with other people on the Internet, they add their favourite links to social bookmarking websites. Examples of social bookmarking websites are: Del.icio.us, Reddit, Technorati, Digg, StumbleUpon etc… There are plenty of social bookmarking sites that you can submit to.

A bookmark can be a link to an article, a web page, a video, an audio message or a photo. When you submit bookmarks to a social bookmarkng site, it is necessary to add tags too. A tag is a keyword related to the piece of information that you want to share. The search engines will index your bookmark in such a way that it is displayed in the search results whenever a searcher uses a keyword similar to the tags you chose.

How can social bookmarking help your business?

You can use social bookmarking to your advantage. This can be part of your traffic generation strategy. You can add all the links that lead to your business to social bookmarking sites. It is possible to be very specific in this. The link you add can lead to a page on a subdomain that you think is important enough to benefit your business. Or , you use a video on a squeeze page to make visitors subscribe to your list for more information and add that link.

Social bookmarking sites are visited several times a day by the search engines. While crawling, they will pick up your social bookmarks and index them in the appropriate categories.Web users who search for what you have to offer – which means they use the keywords related to the tags of your social bookmark – will click through to your website via the search engine results and via the social bookmarking sites.

Social bookmarkings can easily be automated.

You can social bookmark manually to each of the social bookmarking websites. To access your account, you will have to log in with a username and password.

Social bookmarking can be automated, you can save a lot of time. Social bookmarking software saves you time by logging in to your favourite bookmarking sites and submitting the links automatically. The new generation social bookmarking software also rotates the titles and descriptions of your social bookmarks to avoid that search engines mark your links as spam.